CELC creates an environment conducive to industrial enterprise competitiveness following a three-pronged approach comprising information, defence and promotion. This internationally-focused multichannel strategy stimulates innovation and builds on the performance of natural fibres with proven environmental qualities. A body of actions facilitated, produced and promoted by its dedicated platform CELC Développement.
STUDIES & TRACEABILITY & COMPLIANCE
FLAX & LINEN OBSERVATORY©
• Open-source scientific information on Flax/Linen on europeanflax.com
EUROPEAN FLAX® AND MASTERS OF LINEN®
ISO standard for fibre identification by CELC’s Bast Fibre Authority.
FREE ASSISTANCE FOR MARKETING & RETAIL
Day trips to the flax fields to discover how flax is cultivated and transformed.
INSTORE POS / CUSTOMER ENGAGEMENT
Written content • High-resolution images • Assistance for display tools, brochures and customer engagement tools • Packets of flax seed giveaways.
Store locator, web & social media visibility.
TRAINING & STORYTELLING TOOLS
Tailored sales team training. Sales manuals.
Display advice and assistance.
Custom social media kit, drive to store and e-store campaign, IGTV.
SUPPORTING SOURCING OF LINEN INNOVATIONS
LINEN DREAM LAB®
Paris – Milano
THE EXPLORATING SHOWROOM FOR A 100% LINEN EXPERIENCE
YARN | FABRIC | MATERIAL-LIBRARIES
PLATEFORM LINEN DREAM LAB
Mill information and contact details, product specialties, certifications, min. quantities etc.
Members dedicated to technical outlets (composite).
SHARE KNOWLEDGE ABOUT FLAX/LINEN INNOVATION
TRAININGS: face to face, digital or webinar
Crédits photos : S. RANDE _ V.LAPPARTIENT l European Confederation of Flax and Linen